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Current Trends in Website Design: Adding Visual Interest and Functionality

Website design trends are constantly evolving, as designers strive to create visually appealing and user-friendly websites that stand out in a crowded online landscape. Here are some of the current trends in website design:

Minimalist Design

Minimalist design, which emphasizes simplicity and functionality, is a popular trend in website design. This approach involves using minimal elements, such as white space, clean typography, and simple graphics, to create a sleek and uncluttered look.

Minimalist design can help to focus the user’s attention on the most important content and make it easier to navigate the website. It is especially effective for mobile websites, as it helps to reduce load times and make it easier to use on smaller screens.

LA Yearbook is an example of one of our clients who have implemented a minimalist design.

Bold Colors and Gradients

Bold, bright colors and gradients are being used more frequently in website design to add visual interest and personality to websites. This trend is often paired with minimalist design to create a modern and eye-catching look.

Bold colors and gradients can help to draw the user’s attention and create a cohesive visual theme for the website. They can also be used to convey the tone and personality of a brand.

Illustrations and Hand-Drawn Elements

Illustrations and hand-drawn elements are being used more frequently in website design as a way to add personality and character to websites. This trend is often paired with bold colors and gradients to create a playful and fun look.

Illustrations and hand-drawn elements can help to add visual interest and break up large blocks of text. They can also be used to convey a brand’s message and personality in a more creative and engaging way.

Floating Navigation Menus

Floating navigation menus, which remain fixed on the screen as the user scrolls, are becoming more popular in website design. This trend allows users to easily access the navigation menu from anywhere on the website, which can improve the user experience and make it easier to navigate the site.

Floating navigation menus are especially useful for mobile websites, as they allow users to easily access the menu without having to scroll back to the top of the page.

Video Backgrounds

Video backgrounds, which use full-screen video as the background for a website, are becoming more popular as a way to add visual interest and engage users. This trend is often paired with minimalist design to create a modern and sleek look.

Video backgrounds can be used to convey a brand’s message or create a mood or atmosphere for the website. They can also be used to engage users and encourage them to stay on the site longer.

Conclusion

In conclusion, minimalist design, bold colors and gradients, illustrations and hand-drawn elements, floating navigation menus, and video backgrounds are some of the current trends in website design. By incorporating these trends, businesses can create visually appealing and user-friendly websites that stand out in the digital world.

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